In late summer of 2018, Milky Way Fudge, which substitutes the malt nougat with chocolate fudge nougat, was introduced nationwide. In 2012, Milky Way Caramel Apple Minis went on sale as a limited offer for the Halloween season. ![]() A salted caramel version has since been introduced. In 2011, Mars introduced a small size (marketed as fun size) Simply Caramel bar. In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat. In 1935, Mars used the marketing slogan "The sweet you can eat between meals," later using "At work, rest and play, you get three great tastes in a Milky Way." By 2006, Mars used the slogan "Comfort in every bar" in the US and most recently "Life's better the Milky Way." Milky Way Simply Caramel bar Forever Yours was renamed "Milky Way Dark" and later "Milky Way Midnight". ![]() The vanilla version with a dark chocolate coating was called "Forever Yours" and was marketed under this name until 1979, then Milky Way Dark was reintroduced in 1989. In June 1932, the bar was marketed as a two-piece bar, and four years later, in 1936, the chocolate and vanilla were separated. īy 1926, two variants were available: chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each selling for 5¢. The chocolate for the chocolate coating was supplied by Hershey's. In 1924, the Milky Way bar was introduced nationally, with sales totalling $800,000 that year. ![]() On March 10, 1925, the Milky Way trademark was registered in the US, claiming a first-use date of 1922. Mars and originally manufactured in Minneapolis, Minnesota, the name and taste derived from a then-popular malted milk drink ( milkshake) of the day, not after the astronomical galaxy. The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. †Percentages are roughly approximated using US recommendations for adults.
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